Klein's "No Logo" explains to us how corporate America has been using advertising and brand name marketing to create a new culture in America that revolves around brand names. Large companies, such as Nike, Intel, and of course Coke, according to Klein, have recently been selling brands instead of products. Indeed, she uses the examples of clothing makers who rarely even make their own products. Nike's CEO is stated as saying that they always saw themselves as a production oriented company, but had recently turned to selling their brand. When looking at advertising, especially with the biggest advertising event of the year less than 5 days ago, it is clear to see that Klein's example of Intel selling "business solutions" is what corporate America is truely doing today, selling brand names, concepts, instead of actual products.

A second point I found extremely interesting is in the chapter "Consumerism versus Citizenship" where she talks about how this new form of advertising and the brand culture concept have created a certain backlash against global governing bodies, banking institutions, and leaders in the globalization of the economy. She sites that companies such as McDonald's, Wal-Mart, and Shell have made it clear what the object of globalization and brand marketing are: to make money and push their name, symbols, concepts, and brands on the people. She explains how protests against these kinds of corporations and global organizations are now the norm, citing examples where protestors have done everything from trashing buildings to symbolically washing them. This kind of backlash is a phenominon in recent years as brand culture becomes more and more heartless, transparent, and obvious in their goal to sell the consumer a brand, not a quality product. She also cites abuses on workers in third world countries, where large corporations have taken advantage of poor living conditions to make millions off of cheap labor. If these kinds of trends continue, it should not be surprising to see riots, protests, and activists at every corner. As long as companies abuse workers, attempt to take over the identity of people through brand names, and sell a symbol rather than a product, people will be there to fight back.